So...What Does a Business Strategist Even DO?

Brand, Expand, Rebrand

You might be wondering, “What exactly is a business strategist? And do I really need one?”

Let’s break it down. Think of me as the Martha Stewart of business—minus the cooking and florals, of course! My job as a business strategist is to help you figure out what’s working, what’s not, and—most importantly—why. Whether you’re building your brand from scratch, growing like crazy, or doing a full-on makeover, I help you map out a plan to take things to the next level. Simply put: I’m here to make sure you win, and we do it together.

What Can a Business Strategist Do for You?

Okay, so what does a business strategist actually do? Here’s the scoop:

• Clarity and Direction
  If you’re feeling stuck or unsure where your business is headed, you’re not alone. We’ll sit down (virtually or otherwise!) and get clear on your goals. Then, we’ll create a roadmap to take you there—like GPS for your business but, you know, way more fun!

• Business Expansion or Rebranding
  Is your business thriving, but your brand still looks like it’s stuck in 2010? Or maybe your website doesn’t reflect the powerhouse you’ve become. That’s where I come in! I’ll help you create a fresh, updated look that shows off your growth and expertise. It’s time to level up, friend.

• Problem-Solving Like a Boss
  Got an issue that’s driving you bananas? Whether it’s time management, team dynamics, or figuring out how to scale, I’m your go-to problem-solver. We’ll roll up our sleeves, dig deep into what’s really going on, and find solutions that actually work for you.

• Accountability
  Let’s be real: accountability is everything. No more pushing that big project off until next week (and then the week after that). We’ll set clear goals and I’ll help you stay on track while cheering you on every step of the way.

Can’t I Just Do This Myself?

Yes, you can do it yourself—and honestly, I encourage that! My goal is to equip you with the tools and strategies you need to thrive, not just today but for the long haul, avoiding roadblocks so you can build a business that’s both successful and sustainable. A business strategist helps you stay laser-focused on what matters, and grow faster. It’s like having a business BFF who’s just as invested in your success as you are.

How We Work Together

“Think of me as the co-pilot in your business plane—we’ll navigate turbulence, avoid detours, and hit that runway with a smooth landing!”

Here’s the fun part: Working with a business strategist doesn’t mean we’re doing an overnight overhaul. We’ll take small, strategic steps that move you closer to your big, audacious goals. Whether you're a DIY enthusiast or ready for that next big leap, I’ll meet you where you are, and we’ll grow from there. Together, we’ll build the systems, structure, and branding that’ll take your business to the next level.

Still Wondering What a Business Strategist Can Do for You?

If you're still asking yourself, "Okay, but what can a business strategist really do for me?"—let’s talk! Whether you’re feeling stuck, ready to grow, or considering a rebrand, I’ve got the tools and expertise to help you level up.

Complete a contact form to see how we can work together and start building the business you’ve been dreaming of. 

“Whether you’re dreaming of a rebrand, feeling like your business needs a little TLC, or just not sure where to start—I’ve got your back. Let’s make business magic together!”

Related:

• Learn more about the distinct phases of brand, expand, and rebrand in a business’s lifecycle.